Promotion and Advertising Strategies
Internet marketing promotion and advertising strategies work even for a small business, when
chosen carefully and implemented correctly.
This is key to small
global presence with millions of customers is the ultimate dream of
almost every business. But the small business owner with limited
resources and a small investment capability feels it is too big a dream
to even contemplate.
That sentiment is no longer true in
this day and age of the internet and a world seemingly without borders.
The tools and resources we now have at our fingertips have provided us
with a way to reach the global customer in a way we never could before.
Websites providing quality information that meets the needs of potential
clients and customers have proven again and again that adding value and
offering quality is still the way to grow a successful business -
offline and online.
It requires a conscious effort to think
beyond domestic markets, create a standardized product or service that
has appeal in different cultures and countries, and have the ability to
deliver across the globe.
Tough though it may seem, a set of
effective internet marketing promotion and advertising strategies, can make this task simpler and
quicker than you might expect.
Effective Internet Marketing
Promotion And Advertising Strategies
- Adopt the four P’s of Marketing - Marketing strategies, both domestic and global, revolve around four basic principles.
The small business owner must ensure that his product or service is
standardized, is world class in terms of quality, is functional and
reliable, and is also supported by warranties and servicing facilities.
The right product is essential for a marketing strategy to be effective.
Price - The price of the product is often the deciding
factor, and therefore the correct pricing strategy becomes important for
global marketing. The price has to be tempting for the global
customer, and this can be further reinforced with discounts on large
orders. When determining your price point, read Make Your Price Sell.
Place - The place becomes important for distribution
channels to be established, and the products have to be in the right
place at the right time.
Promotion - Promotion becomes important since it
establishes methods of communication with customers, through your
website, advertising, campaigns, publicity, public relations, and
personnel. Good communication builds relationships.
- Create partnerships - A small business can have a global reach through strategic partnerships in other countries and far flung areas.
These partnerships can provide you with a shared contact base of the
partner organization and ensure a market for your product without
personally being there.
Once exports have been well received,
the global appeal of the product becomes clear. It is then just a
question of getting enthusiastic partners in different countries who
will act as the liaison between the business and the customer.
- Internet Marketing - Internet marketing has proven to be
the cheapest and one of the most effective marketing strategies with a
reach of millions and the capability of yielding instant results.
This can be achieved by creating a website and then using tools of
internet marketing like newsletters, link building, search engine
optimized articles and so on.
- Social Marketing - Social networking sites like
Facebook, Twitter, and tens of others are a great way of communicating
with people, building relationships, sharing news and product
information, and getting more and more people interested in your
products and services.
Social network marketing can help to expand your customer base through
referrals and genuinely benefit your small business. Keep in mind that
there no regional boundaries and customers across the globe can be
With these global marketing strategies that cost very little, the small
business can develop and grow beyond its domestic domain and make its
mark in the world at large.
Where do you start? Based on my experience, the best place to begin is to establish a solid website presence. Once you've got a great foundation, the world is your oyster!
Internet Marketing Promotion and Advertising to Home Business Start Ups
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